Having helped develop an iPhone app and having my “techie-in-a-skirt” rep amongst my colleagues and friends, I often get asked “Should I build an app?” Last week I was asked just that.
My answer always starts with “It depends”.
Delivering a mobile friendly service is not the question here. ComScore recently revealed that 75% of Canadians own a smartphone in their 2014 Canada Digital Future in Focus report which means you need a mobile friendly solution if you want to be relevant. The question is, which mobile solution is right for you?
Generally, you have three main mobile options: Web Apps, Native Apps, and Hybrid Apps. But before you get into these options, you need to determine what exactly you are endeavoring to do before weighing your mobile options. Continue reading Should I build an app?